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Market Intelligence
Use our recruiting intelligence services in Germany, including Hamburg and Düsseldorf, to optimize your recruitment strategy. With salary comparisons, talent mapping and competitor analyses, we support you in making data-driven decisions.
Delivering talent analytics, insights and recruitment intelligence to drive business growth
Make data-driven business decisions through our market intelligence service, the ultimate solution to master your talent acquisition and retention strategy.
Whether you want to diversify your workforce, expand your team, search for in-demand skills or relocate a business function, we use a data-driven approach to guide your recruitment strategy to success. We offer valuable insights such as salary benchmarking, individual salary reports and comprehensive market analyses.
Our experienced market research team combines a variety of data sources with a methodical approach to provide you with accurate salary and benefits comparisons, talent and market analyses, and competitive intelligence. Use these insights to make informed decisions and strengthen your competitive position.
Our track record
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361
organisations have relied on our market intelligence for their talent decisions
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55%
of our Market Intelligence customers have been working with us for over 5 years
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50+
data sources are analysed to produce our market intelligence reports
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100+
clients from over 100 different countries have benefitted from our market intelligence
How we can help you
Define your compensation strategy with our Salary Benchmarking service
Leverage data-driven analysis for strategic salary and benefits decisions that drive success.
- Recieve a breakdown of compensation analysis by industry and role.
- Benchmark your teams salaries to improve retention.
- Evaluate your compensation and benefits to ensure your packages are market leading.
- Access analysis of inflationary trends to gain a comprehensive understanding of how they may affect salary and compensation.
Analyse talent supply and demand with our Talent & Market Mapping service
Gain a competitive edge by uncovering the current and future talent landscape to future-proof your business.
- Discover and pinpoint in-demand skills.
- Identify where top talent pools are located.
- Visualise key adjacent skills to widen your talent search.
- Analyse skill availability to inform and elevate your attraction and engagement strategies.
Become an employer of choice with our Competitor Insights service
Explore the hiring strategies and tactics employed by your competitors so you can better understand how to attract top talent.
- Uncover your talent competitor, and who you truly compete with for skills and talent.
- Learn where talent is flowing to and from.
- Stay informed about industry trends, including hiring demand and pay rates
- Evaluate your brand's market perception to effectively position yourself as an employer of choice
Seek independent advice and analysis to strengthen your talent strategy.
We are committed to supporting you throughout your talent journey. Our data-driven recommendations leverage predictive and prescriptive insights for success.
- Combine all of our services and delve deeper to determine the best future strategy for your critical roles or job families.
- Create an effective recruitment plan to support and facilitate the realisation of your future business plans.
- Understand and prepare for future risks and opportunities that will affect your critical skill requirements.
- Partner with us to enable an effective, proactive, and competitive forward skills and talent strategy for your organisation.
EU Pay Directive 2026
Meet EU pay directive requirements with a data-led model that brings clarity and transparency to your compensation strategy.
The directive must be incorporated into national law for EU member states by 7 June 2026. The general EU Directive text which highlights minimum compliance for every country is already available. This presents an opportunity for organisations to prepare ahead of time. Compliance requirements include:
- Data readiness
- Pay structure alignment
- Job classification
Our solutions include internal pay audit & assessment, job grading & framework, as well as market benchmarking.
Meet our Market Intelligence specialists
Phill Brown
Global Head of Market Intelligence
Phill has 25 years experience in recruitment and talent, working on enabling organizations through data, analytics, and insights to achieve more effective recruitment and talent retention.
Laurine Boularaf
Engagement Manager, Talent Advisory
Laurine is an Engagement Manager at Robert Walters Talent Advisory. She supports clients across Northern Europe in designing and delivering talent strategies, ensuring operational excellence and building strong, long-term relationships throughout the lifecycle of each project.
Contact us to discuss your Market Intelligence requirements
Why partner with the Robert Walters Market Intelligence team?
Our agile mindset allows us to build collaborative partnerships with businesses to provide tailored, custom-made hiring intelligence that meets their specific requirements, allowing businesses to leverage on our sophisticated global research team, the latest market software, diverse & broad candidate network and subject-matter experts.
To deliver our recruitment market intelligence services, we use a wide variety of data sources combined with a methodical approach to ensure the accuracy and validity of our data, with in-depth statistical rigour to provide strong market analysis.
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Read MoreFAQs
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What is recruitment market intelligence?
Hiring intelligence (or talent/recruitment intelligence) enables companies to source data and gain actionable insights about the job market, candidate availability, and competitor activities, facilitating informed decision-making in the recruitment process. -
Who is recruitment market intelligence for?
We find hiring intelligence is useful for anyone involved in financial decision-making, people management, and recruitment teams. Dependent on the requirements needed, recruitment market intelligence is useful for a variety of professionals, such as CEOs, MDs, Heads of Recruitment, Finance Directors, Procurement Officers or CIOs. -
Where does the data come from?
Using a combination of our own recruitment data, paid-for data partners, publicly available market insights and the knowledge of our recruitment experts, we build bespoke overviews of the compensation and benefits required to attract the best talent. All data collated is internally checked to ensure maximum validity. -
Can I see an example of a market intelligence report?
Yes, you can view a sample report here. -
How bespoke are the services?
When it comes to our market intelligence services, no two projects are the same meaning all our reports are bespoke. Upon your enquiry, we will have a call to understand your hiring intelligence needs and business problem. We will then construct a methodology on how best to fix this issue and deliver our suggestions. We can break-down our data down into several categories: company size, industry, location, sector, and job title. If the data is available, we can tailor this to meet your requirements. If we do not believe we can offer you the services you need, we make you aware of this upon our first call. -
What is the approximate cost of the services?
Our cost is completely dependent on how many person-hours delivery will take. We have a team of in-house analysts who will provide accurate quotations upon discussing your bespoke hiring intelligence requirements. -
What market information is particularly important in Germany in the area of recruiting?
In Germany, information on labour market data, industry trends and regional characteristics is particularly important. This includes the availability of qualified specialists, salary benchmarks, unemployment rates and the demand for specific qualifications. Legal frameworks such as labour law and collective agreements also play an important role. In addition, insights into applicant preferences, such as flexible working models or benefits, are relevant in order to remain competitive. Companies should also take technological trends into account, such as the use of AI in recruitment or the importance of employer branding. -
How does market information differ between different locations?
Market information varies considerably depending on the location. In metropolitan areas, there are often more skilled workers, but also stronger competition among employers. Rural regions, on the other hand, often have a limited talent pool, which requires targeted incentives. Regional differences such as cost of living, international orientation or industry focus influence the availability of skilled workers and the requirements for employers. While Berlin attracts talent from all over the world thanks to its international character, Hamburg, Frankfurt and Düsseldorf benefit from their strong economic power and specific industry clusters.
View a hiring intelligence report
Find out more about what is included within your bespoke market intelligence report.