Recruitment levels for sales and marketing professionals were steady in 2015 and are unlikely to change significantly in 2016. We believe there will be an increased focus on middle to senior management positions as companies look for experts with experience in budgeting and team leadership.
Employers will also seek to retain talented junior staff by offering them in-house training and providing career progression opportunities, for instance, the chance to run a business unit.
Salary rises not enough to secure talents
Hiring managers will also be expected to offer a transparent and motivating bonus model, based on targets agreed between the company and the candidate. We expect increased hiring activity in the ICT market in 2016, and technical sales professionals with an IT background will be highly sought after. Employers need to be aware of a growing preference among sales candidates to work from home. This option provides more flexibility in the weekly schedule and increased time at home helps compensate for lengthy business trips away. Hiring managers will also be expected to offer a transparent and motivating bonus model, based on targets agreed between the company and the candidate.
Hiring managers will need to offer competitive salaries in 2016, however it should be noted that junior sales and marketing professionals are now much more motivated by work flexibility and bonuses – salary rises alone are not enough to secure emerging talent.
For more information about salaries in Germany within Sales & Marketing please read our Salary Survey.
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